Re: [cgiapp] Ad Server

["Matthew Weier O'Phinney" <suppressed>]

On 4/26/05, Jason Purdy <suppressed> wrote:
> Michael Peters wrote:
> > Joel Gwynn wrote:
> >
> > > So the ads are inserted via javascript and not interpreted php?  What
> > > are the non-javascript options, just out of curiousity.
> >
> > It really shouldn't be that hard to write a one mode C::A that would
> > randomly pick an ad and send it to the browser. If you use mod_rewrite
> > (or mod_perl) you can even make anyone looking at the source think it's
> > just a normal jpg.
> 
> It gets a little more complicated than that.  I use phpAdsNew, too and I
> love it's management, where you can assign start/end dates, "zones",
> weights, max # of impressions or click-throughs, etc.

I've commented similarly already. A proper ad management tool maintains an
enormous amount of information and offers much more than simple rotation of
banners.

> But yeah, the tradeoff being when you're working in HTML::Template,
> you'll have to invoke it in JavaScript or using the img src="...php?..."
> trick.  And then you can only have ONE ad per page (otherwise, the
> click-through doesn't work properly -- maybe they fixed it).

They have; we have had up to three ads on a page coexisting peacefully. (I
managed to get our marketers to whittle down to one recently, though!)

-- 
Matthew Weier O'Phinney
suppressed
http://weierophinney.net/matthew/

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